CREED / ETHOS

CREATED BY GOD. BORN OF HUMAN SURROGATE. HALF MAN, HALF DREAM. BROUGHT TO LIFE ON THE DARK SIDE OF THE HOLLYWOOD SIGN, IN THE SHADOWS OF DOWNTOWN SKYSCRAPERS, IN THE DARK LABS OF MAKESHIFT SFX STUDIOS.

FAR AWAY FROM BEVERLY HILLS, RODEO DRIVE, LA BREA, ROBERTSON, FAIRFAX, AND ALL THEIR FANCY LITTLE EXCLUSIVE BOUTIQUES AND BRANDS. FAR AWAY FROM ALL THE SNOBBY, EGOCENTRIC ESTABLISHMENTS OF THE HOLLYWOOD INDUSTRY, ITS PRETENTIOUS CELEBRITY NIGHTCLUBS, BOURGEOIS ASSOCIATIONS, AND INVITE-ONLY EVENTS. FAR FROM THE BLOODSUCKING STREET BRANDS THAT LINE FAIRFAX AND LA BREA; WHERE THEY MAKE YOU WAIT IN LINE FOR F****** HOURS AND DAYS, JUST TO COP A PAIR OF NEW RELEASE “EXCLUSIVE” SNEAKERS. NO CAP, FAR AWAY FROM ALL THE HOLLYWOOD FUCKERY, WAITING LISTS, FAKE-ASS AGENTS, AND “WHO-YOU-KNOW-GETS-YOU-IN-THE-DOOR BULL****.”

BASICALLY, WHERE THEY EXCLUDE, WE INCLUDE. WHAT THEY REJECT, WE ACCEPT. WE TAKE IN THE OUTSIDERS, THE OUTCASTS, THE FAILURES, THE BROKEN, AND THE HOPELESS. THE ONES THEY LOOKED DOWN ON AND SAID WOULD NEVER F****** MAKE IT! IF THAT’S YOU, THEN YOU’RE ONE OF US!

WE ARE AN ANTI-ESTABLISHMENT, ANTI-INDUSTRY, LOS ANGELES STREETWEAR BRAND THAT IS SET TO REVOLUTIONIZE HOLLYWOOD’S DARK HISTORY OF TOTAL FABRICATION.

WE EXIST IN CAPSULES, DEEP UNDER THE CITY OF ANGELS, WHERE A MILLION SEWERS CONNECT TO GUTTER TRENCHES OF LIVING WATER THAT FORM FOUNTAINS THAT FEED DREAMS THAT METAMORPHOSIZE  INTO NEW FORMS OF HIGHER BEING. WE ARE PART OF AN INVISIBLE KINGDOM ON A MISSION TO TAKE OVER THE EARTH. WE ARE GHOSTS, WE ARE SPIRIT, WE ARE YOU, WE ARE FANTOM X.